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A Few Rules


RR
Copyright © 1999
Russ Klein


SEPTEMBER 1999

Don't let the name fool you, this could be a company that you wished you would have taken a position in if you are a Patient Investor.

DIPPY FOODS, INC. (DPPI) OTC:BB
Recent Price - --------$0.84
Shs. Outstanding ------ 10,030,000
Public Float ----------- 3,000,000

Investor Relations: Toll Free: 888-536-7901

DIPPY FOODS, INC. was formed to produce and sell prepackaged, nutritious, single serving meals to schools and other institutional food servers. Dippy Foods product line address the concerns and issues facing he thousands of school districts supplying breakfasts and lunches to over 33 million children nationwide on a daily basis. Each meal provides over 50% of the FDA's daily nutritional requirement and is shelf stable at room temperature and guaranteed to stay fresh for sixty days.

Some interesting facts:

Dippy Foods, Inc. has spent three years developing prepackaged, shelf stable, 100% nutritious meals for the school food service industry.
USDA Approved commodity processor for federal commodities reimbursement program. Dippy Foods, Inc. products meet or exceed all USDA requirements.
33 million free meals nationwide are being served daily and over 3 million free meals in California schools alone.
Over 64 million dollars a day is spent by the U.S. government in the free school lunch and breakfast program.
12 billion dollars annually is spent to subsidize meals in United States schools alone.
60 million dollars per year equals less than 1% of the market share in the free school lunch and breakfast program. In addition, retail sales are expected to reach $50 million per year within 5 years.

The Free School Breakfast and Lunch Program was established in 1946 to provide low cost or free meals to all underprivileged children who meet the financial criteria set by the Federal Government. Schools that participate in the program receive cash reimbursement from the USDA for each meal they serve, averaging $1.99 for lunches and $1.29 for breakfasts that meet the FDA dietary guidelines. The need for low cost meals that meet the new FDA nutritional guidelines is growing rapidly. With no competition, Dippy Foods Inc. has capitalized on this niche market. Since sales began in January of 1998, they have shown steady growth and are projected to surpass $50 million per year within five years.

The Product: At present, Dippy Foods has four different flavored lunch meals, called Dippers. Each lunch meal meets the FDA nutritional requirements for three food groups: bread, protein, and fruits and vegetables. Combined with a single serving of milk, supplied to all children daily as part of the national free milk program, Dippers make a complete meal suitable for the national School Breakfast and Lunch Program.
Three of the meals in the Dippers product line are a combination of peanut butter, specially blended fruits and cinnamon sugar corn chips. They are targeted for younger children and are also very suitable as a breakfast meal. The forth Dipper package is a nacho product with cheese sauce, salsa combination, and salted corn chips which is widely enjoyed by all ages. Development of new flavors is currently in progress and the Company plans to introduce a bagel chip and cream cheese breakfast combination in the near future.

Dippy Foods has recently received a letter of intent from Hunt Wesson for a co-branding agreement which will allow for the use of several of Hunt Wesson's recognized brand name products as ingredients in Dippers. Con Agra is the parent company of Hunt Wesson, one of the largest independent food companies in the United States with annual sales of more than $24 billion and operations in 27 countries. Brands such as Peter Pan Peanut Butter and Knott's Berry Farm Foods will be incorporated on all Dippers packaging. This mutually beneficial strategic alliance between Dippy Foods and Con Agra will result in favorable pricing for Dippy Foods, recognized and heightened brand awareness and further joint ventures between the companies. Con Agra has taken a significant interest in Dippy Foods school breakfast and lunch products.

Dippy Foods plans to market exclusively in California in 1999, a market that serves approx. 85 million meals per month. Dippy Foods intends to ultimately sell over one million meals per month in the California marketplace by the end of calendar 1999, which represents a 1.25% market share.
Dippy Foods anticipates hiring additional sales managers for other states. Initially, this will include Arizona, Nevada, Oregon, Washington and Idaho.

Dippy Foods will also begin to market to the retail sector. Accordingly, sales are expected to continue increasing in the year 2000. Beyond the year 2000, Dippy Foods anticipates expanding throughout the country.

Why Should You Invest?:
* No competition
* Sales projected to surpass $50 million per year, within five years.
* Growing market demand
* Low cost meals provide schools with revenue generation through the USDA reimbursement program for each Dippy Foods meal that they serve.
* Distribution agreement with US Food Service for the nationwide distribution of Dippy Foods products through sales efforts by US Food Service's 2,800 sales representatives
* Continuous research and development of the product line
* Expanded marketing to other institutional food servers and the retail market.

Take a Look at DIPPY FOODS and do some DD.

Almost forgot my disclosure: I don't want my OLD Rear End thrown in the slammer for an oversight of the humongous amount of money I have in Dippy Stock. At the present time, I am the proud owner of 2000 shares. I may accumulate more from time to time.

More on Dippy

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rklein@bellsouth.net
Russ Reports Sept. '99